On December 6, YG Entertainment announced that Blackpink had decided to extend the group contract after a thorough discussion.

Specifically, after the renewal, the 4 members are expected to continue group activities under the support of YG, including the release of a new album and a large-scale world tour.

However, the members’ individual activity contracts are still being discussed. This is also the reason why many people believe that Jisoo, Jennie, Rosé and Lisa will work solo under the management of another company.

With EXO , previously, all members renewed their group contracts with SM Entertainment. Meanwhile, DO established his own company with his manager to carry out his personal schedule, SM also agreed to let Baekhyun, Xiumin and Chen work solo under a separate company founded by Baekhyun himself.

EXO separates group and individual contracts. Photo: SM

Dailyan assessed that, in fact, the practice of idol groups separating group and individual activities in different companies is not new. Previously, first generation idol groups Shinhwa and god also did the same thing.

Or Infinite – Gen 2 group (2nd generation) has established Infinite company to manage group schedules but each member is working solo in other companies. Additionally, BTOB’s Lee Chang Sub signed a contract with Fantagio for his individual activities while the other members are also looking for new agencies after they left CUBE.

Media evaluates that, although the order and procedures for signing contracts are complicated, the idols all have clear reasons for signing with different companies. By continuing to sign an exclusive contract for group activities with the current management company, they can maintain the direction of the group’s activities and ensure their solid fandom (fan community).

This will benefit their activities as a group or as individuals. Furthermore, having a separate management company for individual activities can help idols focus more on their strengths and avoid affecting the group’s schedule.

Speaking about this issue, an industry representative revealed to Dailyan: “Recently, idol groups’ activities have expanded beyond music and idols are also active in dramas. , movies, musicals, plays and variety shows. In addition to group activities, idols are looking for more opportunities to express their individuality.

Although signing two different contracts at the same time can be burdensome and challenging, this is the best way for each member to build their own career while maintaining their team’s career. In the future, such dual exclusivity contract systems are expected to become more common.”