βNew collab with my baby mom,β A$AP Rocky rapped in a new campaign for Fenty beautyβs new uniπ eπ₯ lip balm, Lux Balm.A$AP Rocky and Rihanna celebrate Fenty Beauty at Goya Studios on Feb. 11, 2022, in Los Angeles, California. (Photo by Rich Fury/Getty Images for Fenty Beauty & Fenty Skin)
Rihanna and A$AP Rocky finally delivered on the collaboration fans have been longing for, and this time, itβs not a baby. To promote the release of its latest product, Fenty Beauty tapped A$AP Rocky to promote its uniπ eπ₯ lip balm. In honor ofΒ Fentyβs new Lux Balm,Β the rapper and father of two remixed his song, βRiot (Rowdy Pipeβn),β which the brand used in anΒ Instagram Reel.
βFlossy, glossy ββ nah, b****, this ainβt lip gloss,β he rapped. βLux Balm up in my palm; new collab with my baby mom.β
Paired with the caption, β#LuxBalm up in @asaprockyβs palm, new collab with our fave mom @badgalriri,β the video showcased the cherry-flavored lip balmβs ability to bring βdry, chapped lips back to life with instant hydration.β
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Since the couple got together and had their two baby boys, RZA and Riot Rose, fans have been asking the parents about potential collaborations. Besides their collaboration in 2013, fans have not seen the two work together, despite them both having affiliations with Puma through Fenty x Puma and Rockyβs new role as Puma F1 creative director. When asked about future collaborations last year, both Rihanna and Rocky seemed open to the idea.
βI think we do a real great job at collaborating and making children,β he said,Β as previously reported in theGrio. βI think thatβs our best creation so far. Nothing is better than that.β
βWe got two bomb-ass little boys at home. I donβt think any collaboration is going to top that, but I do believe that anything me or Rocky collaborate on is going to be fire,β RihannaΒ later added. βItβs a no-brainer. Weβre literally a house of creatives, and it doesnβt matter what aspects itβs from, we are always there to support each other.β
While the couple is proud of their work together creating a family, A$AP Rockyβs appearance in the Fenty universe has many itching to see what other magic he and Rihanna can create.
Retailing for $16, the new Lux Balm is available atΒ fentybeauty.comΒ andΒ Sephora.