It is an annual awards ceremony to celebrate excellence in media and television.

And the plunging dress Salma Hayek wore to the Bambis in Germany on Thursday will certainly ensure she makes the headlines.

The actress was stunning in a black gown with shimmering gold detailing, which put her curves on display thanks to a deep low cut.

Taking the plunge: Salma Hayek was a vision in black and gold at the Bambi Awards in Germany on Thursday

The Mexican star looked younger than her 46 years as she walked the red carpet, coordinating her accessories to her outfit with a black and gold handbag and plenty of gold bangles on each wrist.

She took home an award during the ceremony, kissing her gong delightedly.

The awards bash took place in Dusseldorf and saw a mixed bag of performances, with Celine Dion and One Direction both taking the stage.

Celine arrived in a stone grey off-the-shoulder gown with a bow detail at the waist and a slight train.

Keeping it coordinated: The actress matched her handbag and jewellery to the gown

A worthy winner: Salma happily kissed her fawn trophy for the cameras

Curves on display: Salma was a sight for sore eyes with a deep low cut on her elegant dress