Eastside Golf, a lifestyle golf brand founded in 2019 by African American entrepreneurs Olajuwon Ajanaku and Earl Coope (both HBCU graduates of Morehouse College in Atlanta), has hit a big milestone as they recently secured $3.4 million in funding. The funding aims to help grow their brand and change people’s perspective on golf.
Since its launch, Eastside Golf has achieved outstandingΒ success, with a 600% growth in the last two years. From only 2 employees and $100,000 in revenue in their first year, they now have a team of 16 people and have earned over $4 million by 2023, according toΒ Shoppe Black.
What sets Eastside Golf apart is its distinctive apparel line, resonating not only within traditional golf circles but also capturing the attention of professionals, celebrities, and other athletes alike.
EP Golf Ventures, a partnership between the PGA of America and Elysian Park Ventures, recognized the brand’s potential and took the lead in the recent seed round. They emphasized their shared commitment to breaking away from golf’s conventional boundaries and to broaden participation and inclusivity in the sport.
With the secured funding, Eastside Golf has ambitious plans. The brand’s goal is to launch new product lines, including wholesale and women’s apparel, and double the number of pop-up events in major markets. The second-annual Eastside Golf Invitational is on the horizon during New York Fashion Week, showcasing the eagerly awaited “Spring Forward” collection at the PGA Show in Orlando.
Celebrity endorsements from NBA stars Chris Paul and Jayson Tatum, NFL legend Victor Cruz, musician DJ Khaled, and former President Barack Obama highlight the brand’s widespread impact. Collaborations with global brands like Jordan Brand and strategic partnerships with the NBA, MLB, and Mercedes Benz further underscore Eastside Golf’s influence.
Moreover, Eastside Golf is also committed to social causes, donating $150,000 to support HBCU golf. The founders envision expanding globally and creating brick-and-mortar locations, expressing gratitude for the support from EP Golf Ventures.
