Moncler – a high-end outdoor sports fashion brand has just held a show to launch its Fall-Winter 2024 collection in St. Moritz – famous ski resort in Switzerland with the participation of many top stars
The Moncler brand caused a big surprise for fashion enthusiasts when it launched an advertising campaign taking place right in the majestic Swiss Alps with the participation of famous global athletes such as Shaun White and Perrine Laffont. , Richard Permin and Cai Xuetong.
At the same time, Mount St. Moritz is known as the skiing destination on the roof of the world and is the origin of the brand. It was also chosen by Moncler as the venue for the launch show of the Moncler Grenoble Fall-Winter 2024 collection. Thereby, highlighting the unique DNA for the brands. the fashion house’s high-end ski product line.
Moncler said that the show is not only a fashion event but also a festival of sports, arts and culture, where the brand offers an unforgettable experience, combining high fashion style and adventurous sports spirit. Moncler’s show also especially attracted the attention of a large number of enthusiasts and the global sports-loving community with the participation of famous stars such as Anne Hathaway, Kate Moss, Willow Smith, JR, Michael. Ward, Hwang Minhyun (NU’EST)…
Stars attended the Moncler Fall Winter 2024 show
Anne Hathaway
Ảnh: Daniele Venturelli/Getty Images
Anne Hathaway is one of the special guests appearing at the Moncler Fall-Winter 2024 show. Although she did not wear elaborate makeup and only wore a white sports jumpsuit combined with a black turtleneck, the actress still became the focus of media cameras thanks to her ageless beauty, radiant smile and the temperament of a big star.
At the event, she shared that she is passionate about skiing. The day before participating in the show, Anne Hathaway had the opportunity to go skiing. “I just remember the pizza rules are really broad,” she joked. (Pizza is a skiing technique where the tips of the two skis on both feet are brought together to create a triangle shape, helping you lose momentum when skiing).
Although there is no dress code, all guests attending the show were given a white Grenoble jacket by Moncler to keep their bodies warm in the cold weather and fully enjoy the house’s show. fashion.
Hwang Min Hyun
Photo: Twitter
Hwang Min Hyun – a member of the Korean music group NU’EST has held the role of global ambassador of the Moncler brand for many years. Since the end of January, fans have seen the male idol leave for Switzerland to attend the Moncler show in St. Moritz, took place on February 3.
Because the show was held on a snowy mountain, Moncler’s Global Ambassador also chose outfits suitable to the venue and the spirit of the collection. Hwang Min Hyun wore a yellow quilted jacket with the Moncler brand logo printed on it, both to keep him warm and to help him stand out in the dark. Also at this event, Hwang Min Hyun had the opportunity to meet and interact with female star Anne Hathaway. The two took photos together and sent greetings to fans in front of the media cameras.
Hwang Min Hyun spent a lot of time exploring the St. Moritz before attending the Moncler Grenoble Fall Winter 2024 show. Photo: Instagram@optimushwang
While in Switzerland to participate in the show, the male idol took advantage of the opportunity to visit the majestic landscape of Mount St. Moritz as well as experience skiing activities within the framework of the Moncler Show Fall/Winter 2024. On his personal Instagram account, the ambassador does not forget to update images to promote the show and the designs of the high-end fashion house. comes from Italy.
Photo: Instagram@optimushwang