Accordingly, YG’s market capitalization has plummeted by 83.5 billion won (about 64 million USD) in just a few short days.

G-Dragon left YG while Jennie (right) opened her own label and did personal activities. Many viewers believe that YG failed to sign a personal contract with Jennie.

Notably, the downward trend started right after it was reported that G-Dragon had signed a contract with Galaxy Corp, officially confirming his departure from YG Entertainment.

When news of G-Dragon leaving YG first appeared in June, a similar situation happened. At that time, YG lost about 130 million USD in market capitalization in just a few days.

After G-Dragon, YG continued to be hit hard when Jennie (BlackPink) established her own company. According to Chosun Biz, as of 10:08 a.m. December 26, YG Entertainment is trading at 51,000 won (about 39 USD), down 1,900 won (3.65%) compared to the previous trading day.

During Christmas, Jennie officially announced the establishment of her personal brand “ODDATELIER” (OA) via social networks. From 2024, Jennie will conduct solo activities under her own company, while group activities continue under YG Entertainment.

In early December, BlackPink signed an exclusive contract with YG Entertainment regarding group activities. However, it is likely that the members can pursue their own solo careers.

G-Dragon and Jennie were once rumored to be dating by Dispatch.

The weakening of YG shares after the announcement of Jennie’s personal brand once again proves the female idol’s great influence.

Both Jennie and G-Dragon are highly influential artists at YG, playing an important role in making the company a “giant” in the Kpop industry, on par with SM, YG and HYBE.

In both group and solo activities, both have left their mark on music charts both inside and outside of Korea. G-Dragon and Jennie’s role at YG was once again proven when this entertainment company immediately suffered significant losses as soon as important artists left.

Jennie was born in 1996, G-Dragon was born in 1988. Both made waves in Asian showbiz when Dispatch released evidence of them dating. However, both sides remained silent, the management company did not confirm. According to Dispatch , this love story only lasted for more than a year. Korean media continued to report that Jennie then dated V (BTS) but did not make it public. However, this relationship did not last long.