Beyonce shimmers in striking red latex and seductive snakeskin, showcasing a honey blonde bob to promote the Ivy Park collection.

Beyonce looked ready to celebrate Valentine’s Day as she promoted her latest Adidas x IVY PARK collection, Ivy Heart in a new campaign shoot, released Sunday.

The 28-time Grammy winner, 40, stunned in red latex and snakeskin as she showcased a range of looks from the collection in a new video and photos posted to the brand’s Instagram page.

The Crazy In Love singer’s latest campaign also featured actor Tyson Beckford, supermodel Shu Pei, actress and model Karrueche, singer Troye Sivan, and comedian Naomi Watanabe.

Red hot: Beyonce looked ready to celebrate Valentine’s Day in an array of sizzling red outfits as she promoted her latest Adidas x IVY PARK collection, Ivy Heart

Sizzling: The 28-time Grammy winner, 40, stunned in red latex and snakeskin in a new video and photos posted to the brand’s Instagram page on Sunday

New look: The fashion icon rocked a chic honey blonde bob for the new snaps, pictured right with long hair in previous Ivy Heart campaign shots

‘BEY MINE,’ read the caption for the sizzling video, making a play at Beyonce’s name.

Among the looks worn by the wife of Jay-Z was a red belted jumpsuit with shoulder pads and a deep V-neck, exposing the singer’s busty cleavage.

Draped over her shoulder was a red and black snakeskin shawl, and in her hand she held a matching clutch.

The Houston, Texas, born singer oozed confidence as she shot the camera a smoldering gaze, while modeling a short honey blond bob, black eyeliner and bright red lipstick.

Glam: In yet another look, she wore a shimmering red and black snakeskin coat while posing up a storm

Chic: She paired the outfit with a matching red snakeskin beret and futuristic sunglasses as she pouted for the camera

Dance moves: Mrs. Carter showed some leg as her incredible coat fell over during one sizzling pose for the camera

Another 𝑠e𝑥y outfit saw her wearing a tight mini red nylon skirt matched with a nylon puffer jacket and gloves. She paired the look with a red nylon hat and large glittering red hoops.

In yet another look, she wore a shimmering red and black snakeskin coat with a matching beret.

Mrs. Carter accessorized the look with a pair of futuristic triangle sunglasses and showed off her dance moves. Her hair was long and cascaded down her back.

Sporty: In a more athleisure yet still glam look the Love On Top singer continued with the red and black snakeskin theme as she sported a sports bra, matching leggings and a hat

Athletic: She also had on a windbreaker, with the same pattern, loosely worn around her shoulders and showing off the bra

80’s look: The video featured a more 80’s inspired look as well, with the singer wearing a pink bra and high-waisted red underwear, with a red mesh bodysuit on top

All the angles: The star gave a peek of her perky behind as she turned around in the 𝑠e𝑥y outfit, looking over her shoulder

In a more athleisure yet still glam look the Love On Top singer continued with the red and black snakeskin theme as she sported a sports bra, matching leggings and a hat.

She also had on a windbreaker, with the same pattern, loosely worn around her shoulders.

The video featured a more 80’s inspired look as well, with the singer wearing a pink bra and high-waisted red underwear, with a red mesh bodysuit on top. She paired the look with red heels and lipstick.

Bey also showed off a more artistic side, with a stunning shot of her in long braids floating in the air.

In the beautiful image she created a heart with her hands as a nod to the upcoming lovers holiday.

Fans were thrilled with the video, with one writing, ‘Bey with the bob? A moment!’ and another one adding, ‘Queen Yonce.’

Artsy: The multi-talented star also showed off a more artistic side, with a stunning shot of her in long braids floating in the air against a red backdrop

Love: In the beautiful image she created a heart with her hands as a nod to the upcoming lovers holiday

Caemo: The star-studded campaign saw comedian and fashion designer Naomi Watanabe, 34, sporting a snakeskin hood and intricate long nails with hearts details

Wow: Supermodel Shu Pei, 32, rocked a chic red jumpsuit with funky eyewear and white shoes

The star-studded campaign saw fashion designer Watanabe, 34, sporting a snakeskin hood and intricate long nails with hearts details.

In another shot Chinese model and actress Pei, 32, rocked a chic red jumpsuit with funky eyewear and white shoes.

Karrueche, 33, looked stylish in a red nylon puffer jacket with matching gloves, and a short black bob.

Actor Tyson Beckford, 51, wore a sporty velour tracksuit as he shot the camera a smoldering gaze. Meanwhile Sivan, 26, rocked a snakeskin windbreaker.

Cozy: Model Karrueche, 33, looked stylish in a red nylon puffer jacket with matching gloves, and a short black bob

For men: Actor Tyson Beckford, 51, wore a sporty velour tracksuit as he shot the camera a smoldering gaze

The gender-neutral line features inclusive sizing and is set to drop in select stores on February 9, and globally on February 10.

With the theme of self-love, the Ivy Heart collection includes 30 clothing pieces, 10 accessories and five footwear styles, and will be available in both regular and oversized fits in sizes ranging from 3XS to 4XL. Prices range from $30 to $300.

Beyonce started the athleisure clothing line in 2016, with Ivy Heart the sixth iteration of the collaborative collection.