Kourtney took to Instagram to make a special announcement about her vitamin and supplement brand Lemme.

The 44-year-old shared with fans some exciting news about the brand’s best seller.

“Happy Sunday, I am so excited to announce that Lemme is launching a new product,” she said in a video from inside her home.

Suddenly, off camera, one of her kids made a silly nonsensical sound, causing Kourtney to briefly pause and roll her eyes.

Still, she continued.

“So, our top selling gummy of all time is Lemme Purr. And we are now launching Lemme Purr capsules. Yay! Which is just super innovative…”

Kourtney’s sales pitch was cut off by her young kids echoing and exaggerating mom’s excitement, with a long “Yayyyyy!” of their own.

Then nine-year-old Reign took things a step to far, calling out the pills purpose.

“Yayyyyy! Lemme Vagina!” he could be heard off camera yelling.

Kourtney paused her video to deliver a stern “Heyyyy” to her son, before encouraging fans and followers to get on the wait list for the new release.

TARGET DEMOGRAPHIC

It’s been a big week for Kourtney and her vitamin line.

The reality star took to her Instagram Stories on Friday to reveal that Lemme is now available in Target stores nationwide.

The TV personality shared the news with a cute promo pic of a woman sitting in a Target shopping cart filled with Lemme bottles wearing bright red pumps and holding a bag from the superstore.

“You guys! Lemme just launched nationwide in Target stores,” Kourtney gushed in the caption.

“This is a dream come true and something we’ve had on our vision board before we even launched the brand.

“Lemme Debloat, Chill, Purr, and Glow, are now officially available at Target!” she gushed.

In a second post, the mother-of-four snapped a picture of a Target bag and several of her supplement bottles positioned in front.

She showed her excitement over the news by writing in all caps: “I AM SCREAMING! We’re in Target!!”

LEMME IN

Lemme, launched in September of last year, is another health and wellness brand founded by Kourtney and is independent of Poosh.

The vitamin gummies brand is also independent of her mother Kris, as the company is not listed along with the other brands she manages.

Lemme’s founding principle is that “wellness should be delicious.”

In a founder’s note on the website, Kourtney revealed: “For the last 13 years, (after having my first baby and reading about the best foods to feed him) I became really aware of the importance of what we put into our bodies.

“Since then, I have tried so many different things and met with doctors, gurus, [and] specialists, in pursuit of living my healthiest and most balanced life– from oversized supplements that are difficult to swallow to gummy vitamins that were OK on taste but not so good on ingredients, and I learned so much along the way!”

The mother of four continued: “None of this made sense to me. Why can’t it be yummy and be good for you?

“Lemme tell you, it can!”

Kourtney then announced: “Meet Lemme – My new line of vitamin and botanical supplements I’ve created to become a divine part of your everyday life.

“I went on a mission to collaborate with doctors and scientists to create gummy vitamins and supplements that use clinically-backed ingredients and formulations that help you live your best life.”

She then added: “The twist? I made them so delicious you won’t believe they’re this good for you.”

There have been several different varieties of Lemme gummies since its launch, including Lemme Burn (a metabolism and fat-burning capsule), Lemme Glow (gummies formulated to promote healthy hair, skin, and nails), and Lemme Sleep (a melatonin-based supplement meant to aid sleep).

5Kourtney paused her sales pitch to scold her sonCredit: Instagram/ Kourtney Kardashian5She previously revealed her Lemme supplements have landed at Target5The TV personality launched Lemme Purr in 2023