Today (February 21), Jisoo’s (BLACKPINK) personal brand website, BLISSOO, was launched.
According to the website, Jisoo “wants to bring happiness and joy to her fans with her diverse looks and endless charm”.
Meanwhile, in the sharing section on the website, this brand wrote: “We hope that every moment you spend with Jisoo at BLISSOO will be a special and meaningful experience.”
(Screenshots)
The opening of BLISSOO confirmed previous rumors that Jisoo would create a personal brand for her personal activities. However, it has not been confirmed whether BLISSOO is affiliated with Jisoo’s brother’s company Biomom.
Up to this point, Jisoo is the third member of BLACKPINK to open a personal label. Previously, Jennie founded ODD ATELIER, and Lisa announced her own company LLOUD.
Up to now, Rosé is the only member who has not announced her current management company for her personal schedule.