BLACKPINK’s ROSÉ has set an unprecedented milestone in the fashion industry, competing directly with some of the most iconic figures in fashion history. With her remarkable achievement, Rosé has become the first and only Asian artist to generate an astounding $550 million in Earned Media Value (EMV), making her one of the most influential figures in the fashion world today. Over the past two years, her role as the face of prestigious brands, including Yves Saint Laurent, Tiffany & Co., and Rimowa, has not only elevated her status but has also positioned her alongside Kim Kardashian as the only individuals to have ever surpassed this significant financial benchmark.
This incredible feat has sparked a wave of pride and joy among Koreans and fans worldwide. Rosé’s success is being celebrated as a monumental achievement, with many hailing her as the leading force in driving global sales and elevating the visibility of Asian artists in the fashion industry. Her groundbreaking contribution is seen as a testament to her talent, hard work, and the growing influence of K-pop stars beyond the music scene, into the broader realms of global culture and fashion.
#ROSÉ has generated over $550 MILLION in EMV for her brands during the last two years, making her the FIRST & ONLY Artist to do so.
(cr @BPHallOfFame)#ROSÉxSaintLaurent #TiffanyxROSÉ #ROSÉxSulwhasoo #ROSÉxRIMOWA pic.twitter.com/O2H8TttYXi
— ROSÉ HQ (@RHQOFC) January 28, 2024
Previously, Rosé caused a stir on October 1, 2023, when the Tiffany Lock ROSÉ Edition went on sale globally on the business’s website and quickly sold out in only six minutes. Due to her immense popularity, the superstar to have grossed over $36.4 million at the Vision & Virtuosity exhibition event.
In 2022, Rosé accounted for over 13% of Earned Media Value (EMV), according to a poll conducted by Lefty & Karla Otto, an Influencer Marketing and Analytics company. Then, in 2023, the total earned media value (EMV) during the New York, London, Milan, and Paris fashion weeks earned by the BLACKPINK member was around $27 million ($27,310,640).
Lefty claimed that Saint Laurent was the most talked-about show in 2023 due to its star-studded front row, leading the way with $28 million in EMV obtained solely by Rosé, whose two Instagram postings accounted for 35% of the overall EMV ($9.9 million).
A study released by the impact analytics business WeArisma stated that the events on the French Riviera in June 2023 generated several millions of euros in media value. An online post featuring Rosé in a black Yves Saint Laurent gown on the renowned Cannes red carpet garnered a media value of $6.6 million in June 2023.
Additionally, because of Rosé, Tiffany’s marketing idea and concept are successful in terms of financial benefit. On top of that, 2022 was a record year for the high-end jewelry brand, according to a January 2023 announcement from LVMH (LVMH Moët Hennessy Louis Vuitton).
It’s significant to note that on September 30, 2023, Lefty’s algorithms—which identify and acknowledge the highest-ranking worldwide influencers in its report—as well as trends and analysis in the high-end jewelry industry were used to identify the BLACKPINK member as one of the top global influencers.
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