PUMA has joined forces with Neymar Jr. for a lifestyle collection, which celebrates his life’s journey from São Vicente to Paris. Co-created by the professional footballer who plays as a forward for Ligue 1 club Paris Saint-Germain and the Brazil national team, the collection features pieces decorated with meaningful graphics inspired by his origins in Brazil.
PUMA’s first-ever Neymar Jr. lifestyle collection comprises a range of footwear, including PUMA’s newest Wild Rider franchise, apparel items like hoodies, bombers, tees, and cargo pants, as well as a selection of accessories, beanies, caps, and a backpack. The soccer star brought ideas to meetings, shared what he liked in terms of design, and even selected materials.
They really listened to me and understood what story I want to tell, since this is inspired by my past and who I am as a person, not as a football player. We exchanged ideas about design and the details we integrated into the collection. I was well involved, and they really understood what I wanted to share. – Neymar Jr.
While the design of the collection is minimalistic, heavy fabric and premium details elevate the pieces. The word “Blessed” which the footballer has tattooed on his back serves as a centerpiece for the range. The designs even include one of his favorite phrases that really speaks to his own life mantra, “It’s not always all about being the best or the greatest but instead, to inspire future generations.”
The PUMA x Neymar Jr. collection comes in a muted color palette of black and light grey with yellow accents and will drop on PUMA.com, PUMA stores, and select retailers on September 30th. The PUMA x Neymar Jr. Wild Rider’s will be available globally in late November.
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