Williams, stepped away from the U.S. Open to talk about growth in plus-size fashion. The athlete and designer of the brand EleVen likened size discrimination in fashion to gender inequality in tennis.

 

 

“Full equality is something that I think we’ll forever be working on,” she said on the panel. “Even in my industry, you do get exhausted from, oh it’s another man/woman topic. When is the day that we can all be human?” she asked. “We have to fight for that.”

 

 

She wishes sizing wasn’t so segregated. “I don’t really like the differentiation between sizes. It should just be your size,” she said. She opened up about the frustrations she faces when shopping.

 

 

“For me personally, I’ll go in the store, and I’m about 6’1, so they’ll often come up to me and they’ll bring me the smaller size and I’ll say, ‘oh no, I’m a big girl,’ it’s like, bring me that 8/10!” she said. “They look at me and assume something, but I’m proud of my size,”

 

 

Serena Williams’ older sister proclaimed. “I would love that day when it’s just, this is my size, and you can walk in a store and say, this is my size, and nobody cares, and that size is there.”

 

 

While the fashion industry might not be there just yet, Williams is pushing it in the right direction with the launch of her label’s first ever plus-size collection, which is in partnership with digital plus-size marketplace Dia&Co. And it’s perfect timing. “I think it’s a time now, too, when people are celebrating their bodies of all sizes,” Williams said.

She pointed out that in some ways curvy is actually preferred, now. “People are paying to get more everywhere!” she said referencing the popularity of surgical enhancements like breast and butt implants.

Williams wants to get to a point where plus sizes are no longer a privilege. “It is a special thing but we want it to be an everyday thing.”