Jisoo and the world's It Girls are all crazy about Alo Yoga's workout clothes, which is expected to soon become a hot trend

Alo Yoga is currently the top name in terms of popularity among exercise fashion brands when it is continuously actively promoted by the famous It Girls and Jisoo (BLACKPINK).

Recently, the online community has noticed that It Girls and European and American supermodels are all wearing outfits from an exercise brand called Alo Yoga. At the present time, Alo Yoga has become even hotter and received a lot of attention from many fashionistas and fans after “sold-out god of war” Jisoo (BLACKPINK) posted promotional photos on Instagram. In particular, the high-teen outfit set with tennis skirt, black crop top + white bomber with personality is making young people excited and sought after.

During a performance in Los Angeles, Jisoo wore a full outfit from the Alo Yoga brand, making people curious.

Kylie Jenner is also a fan of Alo Yoga outfits

Alo Yoga is not a strange name in the fitness industry. Founded in 2007 Los Angeles by Danny Harris and Marco DeGeorge, Alo Yoga with a strange but easy to remember name (Alo is a combination of the first letters of the words Air, Land and Ocean) has taken the fashion industry by storm. athleisure. It can be said that this brand is a direct competitor to Lululemon, a pioneer fashion company in exercise fashion.

Kendall Jenner actively promotes and participates in the ‘Self-Styled Clothing’ campaign for the Alo Yoga brand

Taylor Swift, Hailey Baldwin, Gigi Hadid and Bella Hadid wear Alo Yoga’s Moto leggings on the street in different styles

Famous for its clothing, swimwear, and accessories specifically designed for yoga, Alo Yoga gradually develops and expands product lines such as shoes, jackets, etc. What makes the company popular and popular? Such popularity probably lies in the good balance of sportiness and fashion in the products. In addition, the materials and product designs are often very flexible, suitable not only for yoga and gym practice, but also trendy enough for people to wear on the street.

In North America, Alo Yoga is the top name for many customers when it comes to exercise equipment because they have a system of 43 majestic stores. With the goal of capturing the European market, Alo Yoga will begin focusing on opening many stores in major fashion capitals such as London and Paris in late 2023 to early 2024. In addition, Alo Yoga also Expressing the ambition to “expand” in the Asian market with the first stepping stone being contact with Jisoo – a Kpop idol with a strong global influence.

It’s not difficult to see the increasing presence of Alo Yoga on Jisoo’s social media accounts. With the female artist’s influence, fans’ interest in the brand also skyrocketed