Jennie (BLACKPINK) caused thousands of people to line up in the -3°C cold

The influence and global fame of Jennie (BLACKPINK) is truly undeniable.

In recent days, the BLACKPINK fan community is eagerly waiting for the collaboration betweenJenniewith Tamburins, the famous K-Beauty brand developed by Gentle Monster.

Previously, the images in Tamburins’ “THE DAY OF SORCERESS” campaign featuring Jennie also created a big buzz on social networks.

Jennie is charming and sophisticated in promotional photos for Tamburins’ campaign

As expected of being one of the top fashion icons in Kbiz today, Jennie always brings explosive effects to the brands she collaborates with.

Specifically, just on the opening day, the BLACKPINK member’s popularity caused crowds to line up in the -3°C cold in Korea from early morning to buy products from this campaign.

With such a strong start, many people believe that Tamburins products will soon sell out in the coming days.

The crowd braved the freezing weather to line up to buy products from the collaboration between Jennie and Tamburins

It is known that the collaboration products between Jennie and Tamburins include perfume, lip balm, hand cream and scented candles with many diverse scents.

In particular, the unique and impressive egg-shaped design previously teased by Jennie on Instagram is the highlight of this collection.

Many young people took check-in photos with Jennie’s image at the store

Furthermore, the brand also includes a limited number of charming pearl straps as gifts, allowing buyers to transform them into a stylish bag, similar to their idol’s style.

Jennie promotes a unique and lovely egg-shaped design with pearl strings in the new collection

Previously, Jennie (BLACKPINK) showed her influence on the fashion industry when items went out of stock just a few hours after she wore them, helping fashion brands sell out in “a music note”.

She once “caused a fever” with a set of photos showing off her stylish figure with the Porsche Taycan 4S she designed herself.

Jennie (BLACKPINK) helped two brands sell out at the same time, contributing to proving her global influence.

Jennie (BLACKPINK) also wore a unique set of clothes including a short skirt, high boots, eyeglasses and handbag. After the series of photos were released, all attention focused on Jennie’s outfit. The “underarm” handbag has become a sought-after item for many women because of its extremely sweet design and color, and is easy to coordinate.

In addition, the white two-strap dress and black high-neck boots worn by Jennie are both sold out globally.