According to Guinness World Records, Taylor Swift’s Eras Tour has surpassed the $1 billion mark in revenue, becoming the highest-grossing music tour in history.
Announced by Guinness World Records on December 12, Taylor Swift’s extremely popular Eras Tour officially broke the record for the highest-grossing music tour of all time.Β Up to now, Eras Tour is said to have earned 1.04 billion USD after only 9 months of taking place.
Before Taylor Swift’s achievement at the age of 33, 76-year-old Elton John held this record thanks to a series of farewell concerts, which ended in Sweden in July 2023 after 5 years and is said to have earned 939 million USD.
Eras Tour is a huge-scale tour to pay tribute to the golden moments in Taylor Swift’s illustrious 17-year career.Β The Eras Tour, which started in March and is expected to end in December next year, will be held in many European and Asian countries with a total of 151 shows.
Since its inception, the Eras Tour has received overwhelmingly positive reviews from critics, who have praised the concept and production quality as well as Taylor Swift’s performance. .
The singer’s die-hard fans flocked to see their idol, crashing ticket sites, even causing earthquake-like seismic activity at some performances as happened in Seattle in July. With about 72,000 people attending each concert and an average ticket price of about $238, the tour is grossing more than $17 million per show.
According to Pollstar, 4.3 million tickets have been sold to date, and with this trajectory, the tour could realistically gross more than $2 billion if all remaining scheduled shows go ahead.
With plans to release music and continue her Eras Tour, Taylor Swift is sure to achieve more Guinness World Records titles in 2024.
