Since becoming Dior’s Global Ambassador in 2021, Jisoo – a member of the group BLACKPINK – has proven herself to play an important role in boosting the brand’s revenue.

According to statistics, the influence of Jisoo has helped luxury brand revenue increase significantly, up to 86.6%. after just one year. Specifically, according to Naver’s economic department, Dior’s revenue in 2021 is 474 million USD, an increase of 86.8% compared to 2020. The company’s operating profit also doubled, from 80.8 million USD to 163 million USD. million USD.

The spike in sales is said to be the result of Jisoo becoming Dior’s global ambassador. With a large fan base and popularity among women aged 20 – 30, the BLACKPINK member has effectively strengthened Dior’s marketing activities, attracting a huge number of consumers. In particular, the strongest growth in sales is in Korea – Jisoo’s hometown – and also where the female idol has a large and loyal fan base.

As expected, with Jisoo’s popularity and great influence, Dior’s revenue will continue to grow strongly next year.