Specifically, news site Naver said that the media previously had grounds to predict that the 4 members would establish their own company for individual activities and only sign a group contract with YG. It is known that YG negotiated individual contracts with the 4 members until the end but failed.

Korean media previously predicted that BLACKPINK would not renew their individual contract with YG, each member would establish their own company.

In fact, Jennie founded her own company under the brand name ODDATELIER (OA). This company will focus on managing music, fashion, beauty activities and services related to artist Jennie.

Meanwhile, news site Naver said that other members Jisoo, Lisa and Rosé will also soon announce the establishment of their own company. Jisoo is expected to focus on acting, Lisa works abroad, and Rosé focuses all her activities on music.

Previously, BLACKPINK members renewed their group contract on December 6. According to the announcement, BLACKPINK will not only release a new album with YG’s support but also reorganize a large-scale world tour. YG producer Yang Hyun Suk said: “In the future, BLACKPINK will continue to try our best to shine even more in the global music market as an artist that represents not only the company our company but also for Kpop. We send our sincere thanks to you for your support and firm belief in their steps.”

Korean media believes that Jisoo, Lisa and Rosé will follow Jennie, establish their own company and have plans for personal activities.