“[It] delivers instant hydration,” she added. “My lips are looking and feeling better than ever.”

While the shea butter and cherry-packed product hit the market on Friday, A$AP Rocky teased the drop five months ago in his “Riot (Rowdy Pipe’n)” music video — in which he fittingly raps about a “new collab with my baby mom.”

Fenty Skin

Fenty Skin Lux Balm Ultra-Hydrating Cherry Lip Balm

The “Fashion Killa” rapper further flexed his modeling chops in a buzzy video on Fenty Skin’s Instagram account on Friday, with one fan commenting, “Putting your baby daddy to work.”

“If he wanted to, he would,” the official Sephora account jokingly weighed in, while another wrote, “If he not making a promo song for your brand. What he really doin?”

It’s not Rocky’s first time serving as the face of a Fenty product; he previously posed for the brand’s skincare line in 2020, just a few months after he and Rihanna first sparked dating rumors.

These days, the couple’s collaborating on far more than skincare, having welcomed their second son, Riot, late last year.

Rihanna and A$AP Rocky have been dating since 2020.Getty Images for Gucci

Perhaps someday the couple’s kids will be getting on the Fenty fun with a collab of their own.

“I mean, my kids gonna have to get a job someday, right?” Rihanna quipped to E! News last month when asked if they’d take over the business, adding that it’s “up to them if they want to be involved.”