According to statistics, BLACKPINK continues to maintain the top position this month with a high brand value index, up to more than 4.6 million. The most searched keywords related to the group include “Jennie”, “red carpet” and “Billboard”. When analyzing the positive/negative reactions of the audience, the positive rate accounted for 93.54%, this shows that the influence of the four girls on the Korean public is extremely great.

(Photo: ODD ATELIER)

The reason Jennie was one of the three most searched keywords for BLACKPINK in January is said to be because the female idol announced the establishment of her own company ODD ATELIER. In addition, the fact that Jennie appears more in the media is also part of the reason for this popular keyword.

Meanwhile, NewJeans maintained the runner-up position with a brand value index of 4 million. IVE came in at number 3 in the first month of 2024, TWICE rose to number 4 and LE SSERAFIM at number 5.

Full list of top 30 K-Pop girl group brand value rankings in January 2024:

1. BLACKPINK

2. NewJeans

3. IVE

4. TWICE

5. LE SSERAFIM

6. aespa

7. Girls’ Generation

8. (G)I-DLE

9. Red Velvet

10. BABYMONSTER

11. WJSN

12. OH ​​MY GIRL

13. fromis_9

14. APRIL

15. NMIXX

16. MAMAMOO

17. ITZY

18. STAYC

19. LOONA

20. H1-KEY

21. Dreamcatcher

22. Apink

23. Kep1er

24. cignature

25. LABOUM

26. Girl’s Day

27. tripleS

28. ALICE

29. NATURE

30. woo!ah!