Zendaya is the face of Bulgari’s new Icon Campaign to promote its B.zero1 collection of fine jewelry.
The campaign was launched in January 2024 and features Zendaya and Lisa, Bulgari’s brand ambassadors, embracing the new collection. The campaign was directed by Cara Stricker and photographed by David Sims.
The campaign aims to make the ordinary awe-inspiring, with Zendaya embodying the brand’s vision.
The B.zero1 collection includes a range of fine jewelry, including rings, bracelets, and necklaces, and has been boosted by the campaign featuring Zendaya.