YG Entertainment is increasing its efforts to discover and nurture new talents, to continue the success of the popular group Blackpink, following the birth of Baby Monster .

YG’s rookie girl group, Baby Monster. Photo: YG

According to Allkpop, recently, YG Entertainment announced that they will hold a global public audition in cooperation with Avex – a Japanese entertainment company. This will be YG’s next public audition after 8 years, open to candidates regardless of gender or nationality.

Starting from Sapporo, YG will hold large-scale auditions in 7 major cities in Japan, including Nagoya, Fukuoka, Osaka, Tokyo, Sendai and Okinawa, lasting a total of 10 sessions to find talented people. new ability.

YG is making clearer moves, demonstrating its efforts to create the next generation of stars, succeeding the success of famous groups such as Big Bang, 2NE1, Blackpink, Winner, iKON…

Blackpink is one of YG’s famous groups. Photo: YG

In addition, Allkpop said, YG is also actively supporting the development of rookie Baby Monster – a group launched last November, with former YG CEO Yang Hyun Suk as producer.

Baby Monster has been active with 6 members (Rami, Asa, Ruku, Rora, Pharita, Chiquita) since debut, after the Korean trainee, Ahyeon, had to temporarily stop activities due to health problems. .

Although not appearing on domestic music shows, Baby Monster continues to attract the attention of international audiences, through two singles “Batter Up”, “Stuck In The Middle”, and as “Blackpink’s little sister”.

Producer Yang Hyun Suk revealed that this coming April, Baby Monster will return with all 7 members with its first mini album. YG is currently planning to release Baby Monster’s first full album this fall.

Ahyeon will return to the Baby Monster group lineup. Photo: YG

In fact, when working with 6 members, Baby Monster’s achievements in their home country of Korea were not as expected. Therefore, fans expect that Ahyeon ‘s return to the lineup will create a turning point for the group.

After G-Dragon (Big Bang) and four Blackpink members did not renew their individual contracts with YG at the end of last year, the company fell into an even more difficult situation, as they continuously lost talented artists.

YG is struggling to revive its reputation, especially in the context that other competitors are having successful rookie debuts such as RIIZE (SM), TWS (HYBE)…