High-end cosmetics brand Sulhwasoo sent Rosé many gifts to celebrate her 27th birthday. Photo: Instagram

Not only a famous female idol, Rosé is famous as an influential Korean star in the fields of fashion and advertising. She is known as the global ambassador of 4 luxury brands, from costumes, jewelry to accessories, beauty… They are Saint Laurent (YSL), Tiffany & Co., Rimowa and Sulhwasoo.

Currently, Rosé is also the Korean star with the most global campaigns with luxury brands – about 30 different campaigns.

But fans have been paying attention to these brands’ moves on Rosé’s birthday.

YSL Creative Director and CEO personally sent Rosé a gift. Photo: Instagram

The female singer posted a photo showing that she received gifts from Saint Laurent, YSL Creative Director Anthony Vaccarello, YSL CEO Emmanuel Tomasini, Sulhwasoo, Rimowa. However, there were no gifts from Tiffany & Co. sent to Rose.

This makes many viewers wonder if Rosé has ended her ambassador contract with Tiffany. On Instagram, Tiffany’s most recent post with Rosé was in October 2023. During the past 4 months, Rosé has rarely had activities with this brand.

Close-up image of Rosé wearing a Tiffany & Co ring in a series of gift photos from Rimowa. Photo: Instagram

However, many viewers also criticized that in the images Rosé shared, she still wore Tiffany’s diamond ring extremely prominently. Previously, when Rosé asked fans to suggest her own fandom name, Tiffany & Co.’s Instagram account. Still interacting enthusiastically with the ambassador.

On the other hand, last August, the American jewelry brand launched the limited edition Tiffany Look Rosé collection , inspired by global female ambassador Rosé. This collection has been “sold out” many times, proving the female singer’s successful cooperation with the brand.

The limited edition Tiffany Look Rosé collection has been “sold out” many times. Photo: Instagram

Reports also show that, since becoming a global ambassador (April 2021), Rosé has contributed significantly to Tiffany’s development, coverage and revenue. She was named in the year-end financial report of luxury group LVMH. The treatment that Tiffany has given Rosé over the years has made the public admire.

Some fans speculate that from the end of last year until now, Rosé has been a rather quiet member of the Blackpink group. It is possible that the female singer does not appear much in the fields of fashion and advertising to focus on music production.