In the advert, Rihanna stars as a femme fatale, who the narrator says likes to “hoard” clothes from the “unsuspecting male”. The male here is of course her real-life partner A$AP Rocky. He catches her in the act of smuggling his blazer but doesn’t say much. When Rihanna steps out of the house, the rapper looks out of the window as he massages his lips with Fenty Lux Balm.

Rocky is heard saying, “Not so fast, baby. This one’s mine,” as he is seen putting on the lip balm.

This is not the first time that Rihanna and A$AP Rocky have collaborated on a Fenty campaign. In early January, Rocky appeared in an Instagram ad set to his own song “RIOT (Rowdy Pipe’n)” posing with the balm. It was the same balm they promote now.

Rocky is heard saying, “Not so fast, baby. This one’s mine,” as he is seen putting on the lip balm.

This is not the first time that Rihanna and A$AP Rocky have collaborated on a Fenty campaign. In early January, Rocky appeared in an Instagram ad set to his own song “RIOT (Rowdy Pipe’n)” posing with the balm. It was the same balm they promote now.