She debuted the music video for her new song Live It Up on Friday.
And when Jennifer Lopez stormed the 2013 Billboard Music Awards stage to perform the song on Sunday night, she took a cue from her own lyrics and did just that.
Wearing billowing red feather sleeves and a high cut red bodysuit that put her famous figure on show the 43-year-old put on a very sexy performance.
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A helping hand: As Jennifer Lopez performed at the 2013 Billboard Music Awards in Las Vegas on Sunday night, one dancer was assigned to pay very close attention to her most famous asset
Super siren: The former American Idol judge showed the Billboard audience how to give a fearless performance
Big bird: The pop singer wore an unflattering red bodysuit with gigantic feather sleeves and thigh-high leather boots for her sultry performance
Flanked by dancers as she sang and danced, J.Lo prepared to be hoisted into the air for a special move.
One lucky back-up dancer was assigned the very important responsibility of placing a hand on each side of the pop diva’s derriere to help support her most famous asset.
Once secured in the air, Jennifer put her hands on her hips as the dancers below her gave her a boost.
Lady in red: The 43-year-old took to the stage in a costume that did nothing to flatter her stellar figure
Pure performer: Only a true professional could perform in a wild costume, be hoisted into the air and endure a failing boot
Gripping performance: The singer and her back-up dancers grabbed the innermost parts of their thighs in a sultry dance move
In addition to the booty-baring bodysuit and bizarre feather sleeves, the star sported a pair of thigh-high leather boots that cut off her legs at the area most women are uncomfortable with – her upper thighs and hips.
A true professional, Jennifer never showed a shred of insecurity as she performed her new song.
Dancing boots: The entertainer had no problems romping around stage in her thigh-high boots
Ruffling feathers: The singer’s costume sleeves were of comic proportions
Grooving to the beat: The songstress was in alignment with her dancers as they swayed to the tune
Big red bird: Jennifer was flapping her arms like they were wings
Lift off: The sultry singer braced herself as her dancing partners prepared to hoist her in the air
She even endured a mini wardrobe malfunction as one of her boot flaps fell.
Fans reaction to the daring costume was somewhat mixed.
While fans watching the show were vocal in their admiration of her still stunning figure, others criticised the feather look.
‘Jennifer Lopez or a bird you decide,’ read one tweet, while another compared her to the character of the ‘Big Red Chicken’ on children’s cartoon Dora the Explorer.
She’s not heavy: Jennifer had three supporters in this intricate dance move
Ear muffs: After the show she could transform her feathery appendages into a pair of ear muffs
Pilates workouts are a plus: Jennifer put on quite a shocking display when she lay on her back and crisscrossed her limbs
Prior to her performance, Jennifer was in yet another state of undress as she paraded her voluptuous curves in a plunging gold sequin and sheer frock.
Her amazing gown hugged her figure and gave onlookers a visual of her generously proportioned derriere that they probably won’t forget.
The 43-year-old songstress may have been accompanied by Casper, but it was her most famous physical attribute that captured the blue carpet that night.
Sealed with a kiss! Jennifer Lopez and Casper Smart share a kiss while carrying her children Emme and Max backstage at the Billboard Music Awards on Sunday in Las Vegas, Nevada
Back on mommy duty! Jennifer cuddled up to her son Max as she posed for a photograph alongside her dancers
Cuddle time: Little Max looked a tad sleepy as he nestled into his mummy’s shoulder
Jennifer seemed to let her famous derriere do the talking as she posed at every advantageous angle while her gold heels peeked provocatively through the sheer folds of her trailing hemline.
She wore her honey-streaked brown hair sleek and straight down her back.
Red nail polish lit up her fingertips, adding even more flash to her golden ensemble.
Going glam: The sultry singer rocked the Las Vegas awards ceremony in a plunging gold sequin and sheer number and Casper looked nice in a dark suit
Breathtaking: The American Idol judge enjoyed posing at different angles on the blue carpet while Casper waited somewhere on the sidelines
Bottoms up: Jennifer’s famous derriere hogged the attention from her toyboy Casper Smart at the 2013 Billboard Music Awards on Sunday
Casper who? Jennifer didn’t mind pushing Casper aside to take more pictures for her camera-wielding fans
Jennifer carried the most petite handbag that looked like it had room for one lipstick only.
Casper made an effort to dress up, wearing a dark suit and white dress shirt with no tie.
Jennifer’s back-up dancer-turned-lover wore a pair of dark shades that he probably thought looked super cool.
Golden goddess: The entertainer was a smoldering temptress and no wonder Casper needed shades
Glittering: Jennifer added a small gold clutch and pointy gold shoes that peeked from beneath the sheer folds of her gown
Jennifer, meanwhile, wrapped up the American Idol season finale on Thursday.
The Fox network is said to be on her trail to get her to return as a judge on the singing competition next season, but Jennifer says she’s on the fence about it.
Jennifer is looking forward to debuting her new single Live It Up from her eighth album, distributed by Capitol Music, which recently signed her to a lucrative new record deal.
Can we go now: Jennifer’s paramour seemed anxious to get inside the venue, which was held at MGM Grand Garden Arena