Anthony Joshua’s wealth keeps increasing as he chooses cunning bouts that generate a ton of money and reaps substantial sponsorship benefits.
According to documents filed by the corporation, the heavyweight boxer’s company, Sparta Promotions Ltd., has £109,109,481 in the bank as of 2021.
Anthony Joshua is enjoying his £200 million wealth.
Deals for sponsorship with companies like Hugo Boss have increased his riches.
And due of AJ’s accomplishments in the ring, that number has only increased.
For his two title fights against Oleksandr Usyk, it is estimated that he earned somewhat less than £50 million.
He won £20 million from victories over Robert Helenius and Jermaine Franklin.
Even though he received a guaranteed £8 million for taking on Otto Wallin, this was before gate money and pay-per-view income.
The Watford council estate native, 34, has also witnessed an increase in his bank account as a result of lucrative deals with well-known companies.
Whether he’s showcasing his North London lifestyle in a Google advertisement or modeling for the newest Under Armour campaign, AJ’s good looks and skill in the ring make him a brand’s dream.
The modest sports star is also renowned for being economical with his money; he has purchased a home for his ex-girlfriend Nicola Osbourne, the mother of his son Joshua, as well as an ex-council estate for his mother Yeta Odusanya.
NO LOSS IN DEFEAT
Joshua experienced his first professional setback in the fiscal year ending on February 29, 2020, when he was taken aback by Andy Ruiz Jr.
But you haven’t truly lost if you can learn from your mistakes.
Six months later, in a major bout in Saudi Arabia, AJ asserted his right to a rematch with the Mexican fighter and exacted retribution.
According to reports at the time, he received the largest pay day in British boxing history—a staggering £46 million prize.
Joshua most significantly regained his heavyweight championships from the WBA (Super), IBF, WBO, and IBO.
It meant that not only was his image swiftly repaired, but he remained a desirable target for brands.
AJ’s rematch with Andy Ruiz played a big factor in increasing his wealth.
Joshua regained his heavyweight championships from the WBA (Super), IBF, WBO, and IBO, and his reputation was restored.
Joshua’s commercial appeal is evident due to his boy-next-door appearance and envie-worthy body.
For this reason, over the years, companies like Beats By Dre, Hugo Boss, Jaguar and Land Rover, Audemars Piguet, JD Sports, William Hill, and Lucozade have made the boxing poster boy the face of their campaigns.
And just as busy watching TV.
He joined together with Google for a single advertisement, lending his support to Golders Green local companies.
Joshua has become a poster boy for brands, as seen here in a Lynx advert.
Google included Joshua in their campaign to support local businesses.
JD Sports signed Joshua up on an exclusive deal.
Under Armour and Lucozade endorse Joshua.
William Hill is one of several companies who want Joshua to front their brand.
While for Lynx, he happily sprays their Africa scent on his chiselled torso in another promo and washes himself with their shower gel.
It is estimated that AJ earns around £10million-per-year through sponsorships.
In 2020, Anthony launched content studio and production house, SBX Studios.
They will develop and produce long-from sports and entertainment documentaries, brand campaigns, YouTube channels, live event content creation, as well as podcasts.
Crucially, they will have access to Joshua’s archived behind-the-scenes footage dating all the way back to his first professional fight in 2013. That means Joshua can have greater control of his own media going forward.
While in 2022, he inked a deal with DAZN reportedly worth £100million for two fights every 12 months until he retires.
LIVES FRUGALLY
As his right-hand man and marketing manager, Freddie Cunningham revealed despite having “a lot of money,” Joshua “doesn’t live the life that he could.”
“From the outside, it probably looks like he does. He’s seen in private jets, wearing expensive watches, and driving around in nice cars,” he told Business Insider.
Joshua’s Land Rover was included in his sponsorship deal with the car giant.
Despite being worth millions and seemingly living a life of luxury, AJ is frugal with his cash.
Joshua travels on a £45million private jet provided by one of his sponsors.
In 2013, Joshua bought his mum her ex-council flat for £175,000
“But the jets are all sponsored. We’ve never paid for a private jet, or a helicopter, in our life. He gets a signature car from Land Rover.
“He’s not spending that money. He’s accumulating money. He’s living a lifestyle that probably everyone wants him to live, or see him live, but he’s doing it in a smart way. Tactful.”
And when he has spent money, he’s frugal with it.
AJ reportedly once had a small two-bed flat in Sheffield that he used when training.
In 2013, he bought a local authority flat for mother Yeta for £175,000 in North London, and splashed £500,000 on a penthouse for his former lover, Nicola and his four-year-old son, Joseph.
But when it comes to himself, he isn’t so flash. AJ did rent a £20,000 per-week mansion when he was preparing to fight Wladimir Klitschko, but after the bout reportedly moved back to his mum’s flat.
MORE TO COME
AJ’s worth is continuing to grow thanks to shrewd property investments.
Joshua has bought commercial buildings in Mayfair and Bond Street – the latter for a whopping £25million.
Through his company 258 Investments he has acquired two residential homes in North London, and is said to own three homes in his native Watford worth £1.5million.
Back in October, The Sun exclusively reported Joshua also dropped £30million on a 301,000 square foot property in Hertfordshire, which was previously the HQ for oil giant BP.
Should he come through his fight against Francis Ngannou unscathed and Tyson Fury defeats Oleksandr Usyk, there’s a strong chance ‘The Battle of Britain’ could be on with Fury.
Should that happen, it has been suggested he could be due a £150m windfall.
Chances are, AJ will just keep on getting richer until he finally hangs up his gloves.
Joshua could be set for a £150m windfall if he fights Tyson Fury
This time next year Joshua could be worth double what he is today
