Instagram posts by Anthony Joshua featuring lavish vacations on private aircraft, hand-built sports vehicles, and watches exceeding £350,000 are commonplace.
Even though the British celebrity is worth tens of millions of dollars and leads an opulent lifestyle, he is so modest that he still lives with his mother in an old council house and receives everything for free, including clothing and opulent vacations.
Anthony Joshua never uses his own funds for purchases.
Joshua may be among the few individuals in the nation who do not have to worry about the price of his weekly grocery buy, but it appears that his sponsors also cover the cost of dinner preparation, so it doesn’t look like he even pays for his own cartons of eggs.
The 6′ 6″ heavyweight banks all of his money, only treating his family to indulgences.
Freddie Cunningham, Joshua’s marketing manager and right-hand man, claims that even with “a lot of money,” Joshua “doesn’t live the life that he could.”
The boxing champ dines out at a Paris hotspot
Anthony gets his holidays for free – and his food
Anthony Joshua is the former IBF, WBA and WBO heavyweight world champion
“From the outside, it probably looks like he does. He’s seen in private jets, wearing expensive watches, and driving around in nice cars,” he told Business Insider.
“But the jets are all sponsored. We’ve never paid for a private jet, or a helicopter, in our life. He gets a signature car from Land Rover.
“He’s not spending that money. He’s accumulating money.
“He’s living a lifestyle that probably everyone wants him to live, or see him live, but he’s doing it in a smart way. Tactful.”
Anthony Joshua is happy living with just the basics in his Sheffield flat
Anthony Joshua and his mum Yeta Odusanya in their humble house
A free £45million private jet
American sportswear behemoth Under Armour sponsors AJ and pays him a salary in the seven figures in addition to giving him access to a private plane.
Ahead of his first-ever journey to the States to take on Ruiz, AJ revealed the interior of the £45 million black G550. “These type of things aren’t ordinary, in my daily life and in many other people’s daily lives, so it’s a blessing,” AJ remarked.
“However, my view is even though I enjoy it and the door has been opened for me, I can’t forget to open the door for people who have come with me and the people who aren’t in a position to enjoy this type of luxury.
Anthony travels on a £45million private jet provided by one of his sponsors
“I never get too lost in the source and get carried away with these types of things.”
The company also provide the former world heavyweight champion with his in-ring attire and training wear, including all tracksuits and trainers.
Anthony also has free use of a helicopter, provided to him by Beats by Dre, who he’s been the face of since 2017.
Free car when his was stolen
As a 17-year-old, Joshua’s first car was a Vauxhall Astra, which he saved up £1,500 to buy and claimed it was a “stable, sturdy car.”
Now, thanks to his partnership with Jaguar Land Rover – which is rumoured to be worth £790,000 a year – AJ rolls round London in his choice of a fleet of luxury wheels, including a customised white Jaguar XJR, worth £93,000.
Anthony has a deal with Jaguar – who give him free cars.
His favourite motor is his personalised black Range Rover, which he says “looks very professional and sets a standard”
Free trips to Dubai, Miami and Jamaica
When he isn’t sparring, AJ enjoys exotic holidays with his family and friends, with his Instagram showing him recently in Dubai, Jamaica and Miami.
Again, most of these trips are sponsored by countries and resorts who want the privilege of having the sporting icon spotted hitting their hottest tourist spots.
Anthony Joshua takes a ride on the XLine zipline in Dubai.
Cunningham said: “We have a partnership with Dubai Tourism and they really like him and get his philosophy on life, his morals, everything.
“He resonates with that territory. They want to bring boxing there. Hopefully we can do something there.”
Anthony has even stayed at the Nobu Miami Beach Private Villa, which costs £5k per night and the Grand Hyatt Erawan Bangkok, where luxury villas are rented out for £4k a week.
A free watch worth more than a house
Anthony came from humble beginnings on a council estate in Watford.
He now says he knows the value of the money he’s made.
“Don’t save what is left after spending, spend what is left after saving,” was the advice he gave his Instagram followers.
The boxing champ even gets free gym membership and meal plans
But despite keeping his purse strings shut, he still wears jewellery and clothes worth thousands.
He was gifted a £350,000 watch worth more than the average house, thanks to his partnership with luxury jewellers Audemars Piguet.
Free gym, concerts and food
In 2019, Joshua helped to open state of the art BXR gym in London’s Marylebone along with his promoter Eddie Hearn.
Joshua said: “I spend the majority of my life in the gym, so I know what is required to make a truly great one.”
Ahead of his first fight with Ruiz, he returned to train at his former gym, ABC Finchley, for free.
AJ doesn’t even have to spend much on his weekly shop.
The boxing champ is worth a whopping £35 million