Selena Gomez kicks off new Puma partnership with sultry photoshoot

She likes to retread well worn-paths in her love life, it seems.

And Selena Gomez needs a decent pair of trainers for that, which she showed off on Tuesday as she kicked off her new Puma campaign.

The 25-year-old became the latest celeb to ally herself with a sports brand, announcing the news with a sultry photoshoot shared on Instagram.

Scroll down for video

‘A triple threat and hot AF’: Selena Gomez kicked off her new Puma partnership with a sultry photoshoot on Tuesday

‘Guys- I’m so excited to share my first campaign for the new @PUMA Phenom. #DoYou,’ she captioned a shot.

In it, the singer dons a retro red Puma tank top and grey workout shorts, showcasing her toned arms and legs in equal measure.

Her short black jacket never quite makes it onto her shoulders in any of the photos.

Her hair meanwhile is its more recogniseable shade of brunette, and not the dyed blonde she unveiled at the American Music Awards on Sunday, meaning the photos were taken before, or she has already ditched the new look.

New shoes: The 25-year-old became the latest celeb to ally herself with a sports brand, announcing the news with a sultry photoshoot shared on Instagram

promo: ‘Guys- I’m so excited to share my first campaign for the new @PUMA Phenom. #DoYou,’ she captioned a shot

Smokin: In it, the singer dons a retro red Puma tank top and grey workout shorts, showcasing her toned arms and legs in equal measure

On her feet are the heralded Phenoms, which fit like regular trainers but look like high-tops, thanks to the soft collar.

They are, according to the website, engineered for ‘optimal traction, stability, quick response and manoeuvrability, and look adorable,’ which are presumably all the things women need in training shoes.

‘A triple threat and [hot] AF. @selenagomez in Phenom, our most savage trainer yet. #DoYou,’ the sports brand boasted on its own instagram.

Nearly: Her short black jacket never quite makes it onto her shoulders in any of the photos

Dark: Her hair meanwhile is its more recogniseable shade of brunette, and not the dyed blonde she unveiled at the American Music Awards on Sunday

Before of after: The photos were therefore taken before, or she has already ditched the new look

Tennies: On her feet are the heralded Phenoms, which fit like regular trainers but look like high-tops, thanks to the soft collar

‘Always in the spotlight. Always fearless. Presenting @selenagomez in our all new trainer that’s engineered to slay every step of your day. Phenom drops tomorrow. #DoYou’

Gomez joins the likes of other Instagram powerhouses Kylie Jenner and Rihanna on the Puma roster.

Its rival’s Reebok recently snatched up Ariana Grande to join Gigi Hadid, while Adidas opted for Kendall Jenner and her brother-in-law Kanye West.

Change: She showed off her midriff in a sports bra in another shot

Priorities: The shoes are, according to the website, engineered for ‘optimal traction, stability, quick response and manoeuvrability, and look adorable,’ which are presumably all the things women need in training shoes