The fight on Saturday attracted a crowd of 78,000 people in addition to widespread media attention worldwide, and the audience is not only made up of men.
Anthony Joshua, the heavyweight champion, has emerged as the main character in the fighting game due to his enormous appeal to girls and young people.
In front of an expected record attendance of 78,000 people in Cardiff on Saturday, Champion Joshua will defend his WBA Super and IBF championships against Carlos Takam.
And promoter Eddie Hearn says the 34-year-old Brit is pure box-office.
“He’s Britain’s biggest sports star,” said the Matchroom managing director.
“The international TV rights for this fight are incredible, not just the number of territories, but the money they are paying.
“I can’t believe the diversity of the audience — the queue for his public work-out was40 per cent women.
“Normally, the pay-per-view audience is the lads, and the women are in the other room.
“You get the feeling the women are saying, ‘You got the Joshua fight?’”
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