Travis Kelce surpasses Taylor Swift on Google’s 2023 Trending Searches list

Charisma Madarang

Taylor-Swift-Travis-Kelce-Google – Credit: Matt Winkelmeyer/Getty Images for The Recording Academy; Jamie Squire/Getty Image

Every December, Google reveals a list of the year’s most popular search terms — reflecting top-trending queries on news events to historic cinematic showdowns (Barbenheimer) to musicians. This year, however, Taylor Swift — whose record-breaking Eras Tour and re-recordings have dominated 2023 — did not make the roll call.

Although Swift, who has can been name-dropped by everyone from Time (see: Person of the Year) to the Grammys, wasn’t on the tech-giant’s global round up, her beau was. Travis Kelce of the Kansas City Chiefs featured on both the top five most searched athletes and the most searched people.

And while Shakira topped the most searched musicians globally, followed by “Try That In a Small Town” country singer Jason Aldean and Swift’s ex-lover Joe Jonas, the “Anti-Hero” singer was nowhere to be found.

Yet, as Gizmodo first pointed out, Swift surpassed Aldean every day of 2023, except for July 16 to July 22 — when “Try That in a Small Town” drew backlash for its controversial video. Swift drew more searches than Shakira as well, not counting the brief moment the Columbian singer swooped the No. 1 spot in January after unleashing her viral song blasting soccer player Gerard Piqué following their split.

While there appears to be a disconnect between data showing Swift’s overwhelming search-term popularity and Google’s annual list, a spokesperson for the company says there’s a simple explanation. Basically, Swift’s name, like the “Weather” and “Cricket,” is such a common search term (at least compared to 2022) it doesn’t warrant a gold sticker for this year’s trends.

“Top trending lists make for more colorful and interesting data pulls and are generally better at identifying what people were curious about in 2023 relative to 2022,” Google spokesperson Colette Garcia told Gizmodo. “The ‘trending’ queries are the searches that had a high spike in traffic over a sustained period in 2023 as compared to 2022. Taylor Swift is someone who consistently has a high amount of Search interest, not someone who had a big spike in 2023 as compared to 2022.”

Related Posts

WINTER CHAINSAW MASSACRE | Teaser Trailer 2025 | Netflix

𝑁𝑒𝑡𝑓𝑙𝑖𝑥 ℎ𝑎𝑠 𝑗𝑢𝑠𝑡 𝑑𝑟𝑜𝑝𝑝𝑒𝑑 𝑡ℎ𝑒 𝑐ℎ𝑖𝑙𝑙𝑖𝑛𝑔 𝑡𝑒𝑎𝑠𝑒𝑟 𝑡𝑟𝑎𝑖𝑙𝑒𝑟 𝑓𝑜𝑟 𝑊𝑖𝑛𝑡𝑒𝑟 𝐶ℎ𝑎𝑖𝑛𝑠𝑎𝑤 𝑀𝑎𝑠𝑠𝑎𝑐𝑟𝑒 (2025), 𝑎 𝑓𝑟𝑒𝑠ℎ 𝑎𝑛𝑑 𝑖𝑐𝑦 𝑡𝑎𝑘𝑒 𝑜𝑛 𝑡ℎ𝑒 𝑖𝑛𝑓𝑎𝑚𝑜𝑢𝑠 𝐿𝑒𝑎𝑡ℎ𝑒𝑟𝑓𝑎𝑐𝑒. 𝑇ℎ𝑖𝑠 𝑤𝑖𝑛𝑡𝑒𝑟-𝑡ℎ𝑒𝑚𝑒𝑑 ℎ𝑜𝑟𝑟𝑜𝑟 𝑖𝑛𝑠𝑡𝑎𝑙𝑙𝑚𝑒𝑛𝑡 𝑠𝑒𝑡𝑠…

Pathaan 2 – Trailer | Shah Rukh Khan | Salmaan Khan | Hrithik Roshan, Deepika P, YRF Spy Universe p3

Pathaan 2 is one of the most anticipated sequels in the YRF Spy Universe, following the immense success of the first Pathaan film. Directed by Siddharth Anand,…

Chhaava – Trailer | Vicky Kaushal | Akshay Kumar | Rashmika Mandanna | Akshaye K | Dinesh | 6 Dec 24

Chhaava is an upcoming action-packed historical drama set to release on 6th December 2024. The film stars Vicky Kaushal in the lead, alongside the legendary Akshay Kumar,…

𝐀𝐥𝐩𝐡𝐚 | 𝐎𝐅𝐅𝐈𝐂𝐈𝐀𝐋 𝐓𝐑𝐀𝐈𝐋𝐄𝐑 | 𝐀𝐥𝐢𝐚 𝐁𝐡𝐚𝐭𝐭 | 𝐒𝐡𝐚𝐫𝐯𝐚𝐫𝐢 | 𝐁𝐨𝐛𝐛𝐲 𝐃𝐞𝐨𝐥 | 𝐀𝐝𝐢𝐭𝐲𝐚

𝐴𝑙𝑝ℎ𝑎 𝑖𝑠 𝑎 𝑟𝑒𝑚𝑎𝑟𝑘𝑎𝑏𝑙𝑒 𝑓𝑖𝑙𝑚 𝑡ℎ𝑎𝑡 𝑚𝑒𝑟𝑔𝑒𝑠 𝑡ℎ𝑟𝑖𝑙𝑙𝑖𝑛𝑔 𝑎𝑐𝑡𝑖𝑜𝑛 𝑤𝑖𝑡ℎ 𝑑𝑒𝑒𝑝 𝑝𝑠𝑦𝑐ℎ𝑜𝑙𝑜𝑔𝑖𝑐𝑎𝑙 𝑡ℎ𝑒𝑚𝑒𝑠, 𝑖𝑛𝑣𝑖𝑡𝑖𝑛𝑔 𝑎𝑢𝑑𝑖𝑒𝑛𝑐𝑒𝑠 𝑜𝑛 𝑎 ℎ𝑒𝑎𝑟𝑡𝑓𝑒𝑙𝑡 𝑗𝑜𝑢𝑟𝑛𝑒𝑦 𝑏𝑟𝑖𝑚𝑚𝑖𝑛𝑔 𝑤𝑖𝑡ℎ 𝑐ℎ𝑎𝑙𝑙𝑒𝑛𝑔𝑒𝑠. 𝑇ℎ𝑒 𝑛𝑎𝑟𝑟𝑎𝑡𝑖𝑣𝑒 𝑓𝑜𝑙𝑙𝑜𝑤𝑠 𝑡ℎ𝑒 𝑚𝑎𝑖𝑛…

Grave Torture (2024)

Telling about the punishment of the grave which occurred after a man was buried. Grave Torture is a 2024 Indonesian psychological horror film written and directed by…

Do You See What I See – Official Teaser

Do You See What I See – Official Teaser On her birthday, Mawar’s dream, who was lonely and only accompanied by her boarding house friends, came true…