Although The Eras Tour has not ended yet, Taylor Swift has quickly brought the tour’s music documentary to theaters around the world. The effect is extremely explosive! Taylor Swift’s fan club, called Swifties, meet up at the cinema to relive memorable moments with their idol, turning the cinema into a mini concert as exciting as the actual concert. The “huge” revenue of this series has continued to attract the attention of the media and social networks to the blonde singer’s tour.

Furthermore, when going to see music, fans compete to dress as closely as possible to their idols. As a result, when Taylor Swift was spotted wearing Versace’s Versace Greca Pattern Necklace, the Swifties community also rushed to buy this jewelry, leading to the product being sold out.

When “snake queen” Taylor Swift combines with a necklace bearing the symbol of “snake goddess” Medusa from Versace

Source: Getty Images

In November 2023, The Eras Tour tour brings great performances to fans in Buenos Aires – the capital of Argentina.

During the performance of the legendary song Lover, the female singer took the stage wearing a super short bodysuit filled with sparkling sequins from the fashion house Versace, embodying a wild but sweet lover. In particular, fans have discovered that Taylor Swift wears a Greca Pattern necklace in sync with her Versace outfit.

The necklace intertwines Versace’s Greca motifs, crystals, and latches with the Versace logo – the snake-headed goddess Medusa in Greek mythology. Coincidentally, Taylor Swift is also known by the nickname “king snake”. This coincidence attracts the attention of fans, making them want to own the same jewelry as their idol.

Greca Pattern Necklace is Versace’s way of approaching the chain necklace design in its own style. The usual links are replaced by Greca motifs, a motif that has been associated with Versace since 1988. Strong geometric Greca patterned links contrast with sweet colored crystals. The lobster clasp is latched with the Medusa snake head logo.

Idol cosplay culture with “cheap moments”Immediately after finding the necklace worn by the idol during the concert, fans immediately searched for it. Although this jewelry model is worth up to 800 USD (about more than 18 million VND), this price does not prevent Swifties fans from opening their wallets to own it to have a moment of matching outfits with their idols. As a result, Versace sold out of the yellow model worn by Taylor Swift; Currently only the silver version remains.

This is just one example in a series of examples showing how Swifties fans want to dress like their idols when going to shows. One fan shared: “As soon as I got the ticket in hand, I immediately thought about what outfit to wear to the concert.”

Source: Mashable

During the recent series of concerts, many fans recreated the image of Taylor through different periods throughout her music career. The image of Taylor Swift cosplay fans stirred up the atmosphere even before the music night took place.

Buying branded items to support and look like idols is extremely popular today. From Kpop to USUK, “cheap moments” (roughly translated as suddenly dressing like an idol).

Understanding this idol culture, top fashion houses are now open to cooperating with stars, then quickly spreading images of those stars using their products on social networks. The consensus between famous artists and the fashion industry is a strong model of interaction between artists and brands.​