Connecticut dad Keith Stoeckeler said his daughter Emme, 7, has become a football fan because of Swift, who has turned out for multiple games this season.

“For me, it felt like the Super Bowl, which would be the only other time that anybody would remotely want to sit down and watch football with me,” he told TODAY in a story that aired Jan. 19.

“It was appointment viewing. It was not just ‘Oh, OK, football’s on. We’ll watch it with you. We want to watch that,’” he added.

When it comes to watching football, the Swift effect seems real, going even beyond dads and daughters bonding.

NBC Sports reports that viewership among teen girls jumped 53% when the singer attended the Chiefs-New York Jets game on “Sunday Night Football” last October.

Taylor Swift (center) was on hand to watch the Chiefs defeat the Miami Dolphins in the AFC Wild Card game at Kansas City’s Arrowhead Stadium on Jan. 13, 2024.Jamie Squire / Getty Images

“I think that the Taylor Swift relationship with the NFL is she’s just there to have fun. And what’s been exciting is she’s bringing a whole new set of eyes to this game,” USA Today Taylor Swift reporter Bryan West told TODAY.

Even Kansas City Chiefs CEO Clark Hunt said he’s seen an uptick in a new demographic rooting on his team.

“Our female audience has grown by leaps and bounds,” he told CNBC’s Jim Cramer.

Stoeckeler said having this new connection has been a win-win for him and his daughter.

“It allows us to spend more time together and do the things that we both individually like to do,” he said.

Stoeckeler and his daughter, along with many more NFL fans, will have their eyes glued to the Chiefs game this weekend when the team travels to Buffalo to face the Bills on Jan. 21. The game will air 6:30 p.m. ET on CBS.